Boo’s toys craftdesign

Boo’s toys craftdesign
March 22, 2018 Boo

In contemporary society, design has been increasingly seen as a discipline linked to the industry, but it is important to note that the so-called ‘craftdesign’ is more valued for its sustainable and creative side. Boo produces small series that value the details quality, to deliver toys with low-tech charm all over the world.
New market brought aspirations, which replaced the notion of designer as an artist, by a more humble notion of designer as modern civilization’s craftsman. In a culture where there is a proliferation of increasing choice and where mass production is valued, there is a certain ‘romanticism’ in emphasizing what is done by hand, because there is a need to have high quality products, one concept being more because of its ecological, social and even aesthetic aspect, since there is a deeper work in this methodology, which involves the designer with the product, there being a need to make them more aesthetically pleasing, more natural using manual production as a basis.
Nowadays, it is increasingly important to estimate the cultural values ​​allied to an authentic, pure and sustainable approach to material culture. Boo from the beginning that turns back to all the industrial production that makes the consumers more and more ravenous, being the reason why we have been gaining more and more admirers.